In the Netherlands, we sell over 1.5 billion plastic bottles annually. While the Dutch deposit system is efficient, recycling itself is a high-energy industrial process that involves grinding, washing, and melting plastic at extreme temperatures. This is "downcycling"—using massive energy to create a product of often lower quality.
The Brikkle eliminates the "Middle Man" of industrial recycling. By transforming the geometry of the bottle into a modular, interlocking brick, we turn the 500,000,000 bottles sold by major Dutch retailers like Albert Heijn into an immediate, zero-carbon building resource.
Carbon Reduction: Reusing a Brikkle as a structural unit saves 0.033 kg of $CO_2$ per bottle compared to standard recycling. That’s 4,950 tonnes of $CO_2$ saved annually in the NL alone.
Infrastructure Potential: 150 million Brikkles contain enough structural volume to build 15,000 emergency shelters or 1,200 primary schools every year.
Energy Savings: Direct reuse saves 182% more energy than even the most efficient bottle-to-bottle recycling programs.
"The Brikkle doesn't just recycle plastic; it repurposes the energy already spent on its creation, turning a waste crisis into a housing solution."
The bottle has hardly changed since the time of Egyptians
let us make a bottle for the 21st century.
Click on AR to see the Brikkle in your room
we showed it on Dutch TV